Branding company and product
Branding company and product3Pound Health's came to us with their engaging company name and the concept for their first software release. The name "3Pound Health" is inspired by the company's core belief that an individual's health is most significantly effected by the person's understanding and ability to modify behavior. Thus "3Pound", the weight of the human brain which is the most influential contributor to healthy outcomes. The app is designed to facilitate regular interaction between bariatric practitioners and their patients. The patient enters information related to five key health measures. Progress levels are indicated through changing colors (red, yellow, green). Patients and doctors both have access to key data between office visits to ensure progress.Inspired by the company name and app interface, a tree suggesting the shape of a brain was created to represent this fresh new company. A series of positioning and naming workshops resulted in the name "Euco" for the app, a derivative the Chinese tree "Eucommia", which is known for its healthful benefits. The Euco logo conveys progress through the healthy transition of the leaf graphic. The web site is designed with physicians in mind, as this is not an app available to the general public as it is offered through healthcare settings only.
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