Teamwork from a higher perspectiveEXECUTIVE COLLABORATION | CONCEPT | CREATIVE DIRECTION | ART DIRECTION | PRODUCTION OVERSIGHTIn 2014 Graham's strategy delivered a new level of success. Record revenue combined with an enhanced level of interdepartmental teamwork led to the highest performance in the company's history. The concept required a demanding photo shoot with photography and lighting positioned on a crane forty feet over the manufacturing floor. Representatives from each department were strategically positioned in relation to their role in the project.
Coming to fruitionEXECUTIVE COLLABORATION | CONCEPT | CREATIVE DIRECTION2015 proved to be the year Graham's four-point strategy came to fruition. This concept was presented with the intent of Graham building a similar object to the scale of the refinery equipment they build.
Redefining strategyEXECUTIVE COLLABORATION | CONCEPT | CREATIVE DIRECTIONGraham has been a world-class engineering and manufacturing company since the World War II era. Throughout their history, they experienced cyclical financial performance tied to the oil refining industry industry. In 2008, Graham management commenced a market diversification strategy aimed at eliminating that cyclical performance – refining Graham, redefined.