Essential Ingenuity
The test of time
spectracom.com
Focused campaigns
Testing Resiliency to GPS Spoofing Attacks
Essential IngenuityCREATIVE DIRECTION | ART DIRECTION | PROJECT MANAGEMENTSpectracom's engaging new position was born from their unique ability to collaborate with clients on highly complex GPS-based technology challenges on a meaningful level. This new positioning is reflected in the design and messaging throughout the web site and within collateral materials such as the new "platform" brochures that focus on Spectracom's configurable technology and services.
The test of timeOriginally designed in 2001, this is the third generation of Spectracom's logo. Since it's inception in the 1972, the company's core capabilities have been built around it's expertise in GPS technology and time synchronization. The logo mark is inspired by an object in orbit – a planet or satellite. Through iterations, the identity has stayed fresh and relevant via typographic updates and most recently, the addition of the dimensional effect on the mark. This mark has proven to be so successful that it inspired the identity for the French-owned parent company and other subsidiaries.
spectracom.comCREATIVE DIRECTION | MESSAGING | BRAND OVERSIGHTIn contrast with previous product-centric iterations of Spectracom's website, the new sight is solutions- and value-focused. The site positions Spectracom as an innovative, collaborative market leader with expertise across a broad range of GPS dependent markets.
Focused campaignsThe 64-channel GSG 6-Series GPS simulator is a powerful tool for those developing GPS applications. The print and digital ad campaign drives awareness and sales of this highly-competitive offering from Spectracom.
Testing Resiliency to GPS Spoofing AttacksAs a leader in the GPS testing market, Spectracom is at the forefront of GPS applications. This role positions them as an educator as well as solutions provider. This video was created to help engineers understand the significant difference between signal jamming and signal spoofing, Spoofing allows the perpetrator to take over control of GPS enabled devices. Spectracom offers a testing system that empowers engineers to test and protect their GPS-dependent devices.
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