http://www.phildaggar.com/retrotech daily 0.75 2016-09-14 https://images.squarespace-cdn.com/content/v1/57d8103cd1758e771adc5aba/1473818456255-1S5V1YD2DNB66W1YM0B4/SrtgcWpn_eBookRev_Cover.jpg Retrotech: What IF? https://images.squarespace-cdn.com/content/v1/57d8103cd1758e771adc5aba/1473818456255-1S5V1YD2DNB66W1YM0B4/SrtgcWpn_eBookRev_Cover.jpg Retrotech: What IF? https://images.squarespace-cdn.com/content/v1/57d8103cd1758e771adc5aba/1473818707409-3FL3GXCPS6CTQUNCAHFO/SrtgcWpn_eBookRev_Cover.jpg Retrotech: What IF? - Strategic weapon eBook BRANDING | CONCEPT | CREATIVE DIRECTION This eBook cover is an example of the branding system. The aspirational “What IF?” target-focused question powers all Retrotech marketing and communications by challenging the target to imagine the possibilities. https://images.squarespace-cdn.com/content/v1/57d8103cd1758e771adc5aba/1473817733181-0SM9Q8YRBTZR1S67MB8S/SrtgcWpn_eBookRev_Cover.jpg Retrotech: What IF? https://images.squarespace-cdn.com/content/v1/57d8103cd1758e771adc5aba/1473818393175-2EYOWO03BTH62ZFOBLLB/SrtgcWpn_eBookRev_Cover.jpg Retrotech: What IF? http://www.phildaggar.com/work daily 0.75 2016-09-14 http://www.phildaggar.com/graham daily 0.75 2016-09-14 https://images.squarespace-cdn.com/content/v1/57d8103cd1758e771adc5aba/1473810802702-WC21XONQQ34AH5KMBU4E/Grhm14_AR.jpg Graham Corporation - Teamwork from a higher perspective EXECUTIVE COLLABORATION | CONCEPT | CREATIVE DIRECTION | ART DIRECTION | PRODUCTION OVERSIGHT In 2014 Graham's strategy delivered a new level of success. Record revenue combined with an enhanced level of interdepartmental teamwork led to the highest performance in the company's history. The concept required a demanding photo shoot with photography and lighting positioned on a crane forty feet over the manufacturing floor. Representatives from each department were strategically positioned in relation to their role in the project.   https://images.squarespace-cdn.com/content/v1/57d8103cd1758e771adc5aba/1473810802702-WC21XONQQ34AH5KMBU4E/Grhm14_AR.jpg Graham Corporation - Teamwork from a higher perspective EXECUTIVE COLLABORATION | CONCEPT | CREATIVE DIRECTION | ART DIRECTION | PRODUCTION OVERSIGHT In 2014 Graham's strategy delivered a new level of success. Record revenue combined with an enhanced level of interdepartmental teamwork led to the highest performance in the company's history. The concept required a demanding photo shoot with photography and lighting positioned on a crane forty feet over the manufacturing floor. Representatives from each department were strategically positioned in relation to their role in the project.   https://images.squarespace-cdn.com/content/v1/57d8103cd1758e771adc5aba/1473810881389-RWQO73XQFX1D1BLO8BHH/Graham15ARcomp_Diamond_Pipe_Gray.jpg Graham Corporation - Coming to fruition EXECUTIVE COLLABORATION | CONCEPT | CREATIVE DIRECTION 2015 proved to be the year Graham's four-point strategy came to fruition. This concept was presented with the intent of Graham building a similar object to the scale of the refinery equipment they build.   https://images.squarespace-cdn.com/content/v1/57d8103cd1758e771adc5aba/1473811013725-POKK632ZSXI01IXSHVFJ/Redefine_Graham.jpg Graham Corporation - Redefining strategy EXECUTIVE COLLABORATION | CONCEPT | CREATIVE DIRECTION Graham has been a world-class engineering and manufacturing company since the World War II era. Throughout their history, they experienced cyclical financial performance tied to the oil refining industry industry. In 2008, Graham management commenced a market diversification strategy aimed at eliminating that cyclical performance – refining Graham, redefined.   http://www.phildaggar.com/euco daily 0.75 2016-09-14 https://images.squarespace-cdn.com/content/v1/57d8103cd1758e771adc5aba/1473865131182-DHLCTX5VIE4WNH4GV9SQ/3PH-Euco+logo.jpg Euco branding - Branding company and product 3Pound Health's came to us with their engaging company name and the concept for their first software release. The name "3Pound Health" is inspired by the company's core belief that an individual's health is most significantly effected by the person's understanding and ability to modify behavior. Thus "3Pound", the weight of the human brain which is the most influential contributor to healthy outcomes. The app is designed to facilitate regular interaction between bariatric practitioners and their patients. The patient enters information related to five key health measures. Progress levels are indicated through changing colors (red, yellow, green). Patients and doctors both have access to key data between office visits to ensure progress. Inspired by the company name and app interface, a tree suggesting the shape of a brain was created to represent this fresh new company. A series of positioning and naming workshops resulted in the name "Euco" for the app, a derivative the Chinese tree "Eucommia", which is known for its healthful benefits. The Euco logo conveys progress through the healthy transition of the leaf graphic. The web site is designed with physicians in mind, as this is not an app available to the general public as it is offered through healthcare settings only. https://images.squarespace-cdn.com/content/v1/57d8103cd1758e771adc5aba/1473865131182-DHLCTX5VIE4WNH4GV9SQ/3PH-Euco+logo.jpg Euco branding - Branding company and product 3Pound Health's came to us with their engaging company name and the concept for their first software release. The name "3Pound Health" is inspired by the company's core belief that an individual's health is most significantly effected by the person's understanding and ability to modify behavior. Thus "3Pound", the weight of the human brain which is the most influential contributor to healthy outcomes. The app is designed to facilitate regular interaction between bariatric practitioners and their patients. The patient enters information related to five key health measures. Progress levels are indicated through changing colors (red, yellow, green). Patients and doctors both have access to key data between office visits to ensure progress. Inspired by the company name and app interface, a tree suggesting the shape of a brain was created to represent this fresh new company. A series of positioning and naming workshops resulted in the name "Euco" for the app, a derivative the Chinese tree "Eucommia", which is known for its healthful benefits. The Euco logo conveys progress through the healthy transition of the leaf graphic. The web site is designed with physicians in mind, as this is not an app available to the general public as it is offered through healthcare settings only. https://images.squarespace-cdn.com/content/v1/57d8103cd1758e771adc5aba/1473865205553-0NA1RLNLNWGAKWVH38L9/3PoundHealth_Prsntn1_HmPg-5.jpg Euco branding http://www.phildaggar.com/thompson-health daily 0.75 2016-09-14 https://images.squarespace-cdn.com/content/v1/57d8103cd1758e771adc5aba/1473878840142-LDO9SAE5JKSWYFWFZSLB/Thompson+Health_TreeAR.jpg Thompson Health https://images.squarespace-cdn.com/content/v1/57d8103cd1758e771adc5aba/1473878840142-LDO9SAE5JKSWYFWFZSLB/Thompson+Health_TreeAR.jpg Thompson Health https://images.squarespace-cdn.com/content/v1/57d8103cd1758e771adc5aba/1473879850601-WL35DUF0DSP59K1OX1QW/Thompson+Health_TreeAR.jpg Thompson Health - Reaching Higher CONCEPT | CREATIVE DIRECTION | ART DIRECTION | PRODUCTION OVERSIGHT The cover image for this report was inspired by a quote from the CEO: "Our legacy of caring gives us roots. Challenges give us branches, allowing us to grow and Reach new heights". The photo illustration is a composite of six different photographs, including one of my family that was shot in studio with my daughter actually swinging from the studio ceiling. The spreads continued the holistic, growing theme throughout. http://www.phildaggar.com/portfolio daily 1.0 2016-09-19 https://images.squarespace-cdn.com/content/v1/57d8103cd1758e771adc5aba/1473897523073-C5PJA5RDG1XBPQ17EMOH/WegOrganics_1500.jpg portfolio - Wegmans Organic | Branding system As Wegmans developed strategy to extend its Organic product line beyond its home in “Nature’s Marketplace” to become a storewide offering, I engaged with Wegmans creative staff and our internal team in an immersive exploration to develop a packaging branding system that would be effective across the growing organic line. https://images.squarespace-cdn.com/content/v1/57d8103cd1758e771adc5aba/1473897523073-C5PJA5RDG1XBPQ17EMOH/WegOrganics_1500.jpg portfolio - Wegmans Organic | Branding system As Wegmans developed strategy to extend its Organic product line beyond its home in “Nature’s Marketplace” to become a storewide offering, I engaged with Wegmans creative staff and our internal team in an immersive exploration to develop a packaging branding system that would be effective across the growing organic line. https://images.squarespace-cdn.com/content/v1/57d8103cd1758e771adc5aba/1473897572442-3M0HBN9SKQKEP157H3KS/BWC_BBQ_slide.jpg portfolio - Wegmans BBQ Sauce | Design system Through an immersive creative session, I worked with Wegmans staff and BWC team members to discern the appropriate positioning of Wegmans BBQ Sauce line. The resulting design system provided an economical yet creatively-powerful solution. https://images.squarespace-cdn.com/content/v1/57d8103cd1758e771adc5aba/1473897689409-8U4EK1ZXK7OZSBHKC3WV/BWC_Promo_WegTea.jpg portfolio - Wegmans Organic Tea | Design system This outlier design was unanimously selected by Wegmans buyers and stakeholders for its intriguing design and its ability to convey the unique qualities of each SKU through simple color and copy changes. https://images.squarespace-cdn.com/content/v1/57d8103cd1758e771adc5aba/1474243486958-25FOIN26U5HC6T9NXEHE/TH_2014_Cover_72.jpg portfolio - Thompson Health | Annual Report https://images.squarespace-cdn.com/content/v1/57d8103cd1758e771adc5aba/1474243973410-36KG8W9Y824COGLUQQKK/Thompson-Health-13AR-72.jpg portfolio - Thompson Health | Annual Report https://images.squarespace-cdn.com/content/v1/57d8103cd1758e771adc5aba/1474244241137-OE2NLSG5IUUHXC4GL96C/Thompson-Health-12AR-72.jpg portfolio - Thompson Health | Annual Report https://images.squarespace-cdn.com/content/v1/57d8103cd1758e771adc5aba/1473898646461-LWUZEBRXY22RR8AMV7X2/Thompson+Health_TreeAR.jpg portfolio - Thompson Health | Annual Report https://images.squarespace-cdn.com/content/v1/57d8103cd1758e771adc5aba/1473897751621-B98FXCYBAOU907MN4HSN/Maplewood_1500.jpg portfolio - The Maplewood | Branding and Integrated Marketing Maplewood is a long-term care facility unlike any other. From the first time one walks through the door, The Maplewood redefines what a Nursing home should be. With concierge level services, four restaurants and engaging activities all day, everyday, The Maplewood is designed with the resident and whole family in mind. A facility of this caliber requires a brand, communication and design equal to it's exceptional standards. https://images.squarespace-cdn.com/content/v1/57d8103cd1758e771adc5aba/1473898313341-LJVJRT5VOTNWDE9D85F4/SpectracomReduced.jpg portfolio - Spectracom | Brand refresh https://images.squarespace-cdn.com/content/v1/57d8103cd1758e771adc5aba/1473900620351-L7VVGH2E2MGYHRWLXNF1/SpectracomHomeCrop.jpg portfolio - SPectracom | Website https://images.squarespace-cdn.com/content/v1/57d8103cd1758e771adc5aba/1473899105192-F9QCKN9JD3YXT5JCXGFI/GPSworld_GSGAd.jpg portfolio - SPECTRACOM | INTEGRATED CAMPAIGN https://images.squarespace-cdn.com/content/v1/57d8103cd1758e771adc5aba/1473899204550-OO82H06LCXYGTX9A09E8/LavaShieldLogo.jpg portfolio - Lavashield | Name & Brand https://images.squarespace-cdn.com/content/v1/57d8103cd1758e771adc5aba/1473898430186-ZUGOOVIRX233Q9NO5IYZ/Grhm14_AR.jpg portfolio - Graham Corporation | AR https://images.squarespace-cdn.com/content/v1/57d8103cd1758e771adc5aba/1473898710837-N7F3NAKISVSEAOX6V2CX/Redefine_Graham.jpg portfolio - Graham Corporation | AR https://images.squarespace-cdn.com/content/v1/57d8103cd1758e771adc5aba/1473898492725-LDJ0AQ4SBIE72OGJ8Y2N/Graham15ARcomp_Diamond_Pipe_Gray.jpg portfolio - Graham Corporation | AR Concept https://images.squarespace-cdn.com/content/v1/57d8103cd1758e771adc5aba/1473899718491-X4KXGBDZXP1OIO1BGSFL/FSB_Hen_IMG_8064_Lgo.jpg portfolio - FIVE STAR BANK | BRANDING SYSTEM https://images.squarespace-cdn.com/content/v1/57d8103cd1758e771adc5aba/1473906750526-AE0SQYIRZDHH1DMIHEHW/FSB_HmEq_WenBanner.jpg portfolio - Five Star Bank | Home Equity Integrated Campaign https://images.squarespace-cdn.com/content/v1/57d8103cd1758e771adc5aba/1473902037469-MZ1HN73Y4LK8FDNKRTZJ/FSB_CheckingPoster_ScottTerry_DRAFT01.jpg portfolio - Five Star Bank | In-Branch Collateral https://images.squarespace-cdn.com/content/v1/57d8103cd1758e771adc5aba/1473899003661-ZH9XA6BZRENXJKORXWH2/5Star.jpg portfolio - Five Star Bank | In-branch Videos https://images.squarespace-cdn.com/content/v1/57d8103cd1758e771adc5aba/1473900090601-IQ30PHZK6GED36XRN90A/BlueshadeLogo.jpg portfolio - Blueshade | Product Line Branding https://images.squarespace-cdn.com/content/v1/57d8103cd1758e771adc5aba/1473900204863-0DKV2RBYX0IE8LD3W4IX/BWCMailers.jpg portfolio - BWC | Extend Your Reach Direct Marketing https://images.squarespace-cdn.com/content/v1/57d8103cd1758e771adc5aba/1473900330867-TGL9M5VJ6AYE0HNMEJO8/GrowMonroeLogo.jpg portfolio - Grow Monroe | Local Ag Program branding https://images.squarespace-cdn.com/content/v1/57d8103cd1758e771adc5aba/1473906306802-RWPQ28W6HWETDDK5JGLX/SrtgcWpn_eBookRev_Cover.jpg portfolio - RETROTECH | Branding and Campaign https://images.squarespace-cdn.com/content/v1/57d8103cd1758e771adc5aba/1473907326922-3GHSKW954PEPLPHSZS9Z/RetreotechPstCRd2_rev1-1.jpg portfolio - Retrotech | Direct Mail https://images.squarespace-cdn.com/content/v1/57d8103cd1758e771adc5aba/1473907823499-UES81VBZ0DNHT0JABLKW/Euco_Logo_Insight-H-2.jpg portfolio - Euco APP | Naming and Branding https://images.squarespace-cdn.com/content/v1/57d8103cd1758e771adc5aba/1473906970757-HC2VDC05BDU6PUR98YDH/3PoundHealth_HmPg_Crpd.jpg portfolio - 3Pound Health/Euco | Website http://www.phildaggar.com/wegmans-organic daily 0.75 2016-09-14 https://images.squarespace-cdn.com/content/v1/57d8103cd1758e771adc5aba/1473823158238-KVPZHJIG0CQOEH8ARV6C/WegOrganics_1500.jpg Wegmans Organic - Organic growth A primary objective was the need for competitive shelf presence as Wegmans Organic joined national-brand products throughout the store. The design system also had to adapt to every style of product packaging. The resulting branding system we delivered included the Organic logotype design, a custom secondary graphics, integration of the Wegmans swirl graphic, color palette recommendations along with design standards to guide future applications.   https://images.squarespace-cdn.com/content/v1/57d8103cd1758e771adc5aba/1473823158238-KVPZHJIG0CQOEH8ARV6C/WegOrganics_1500.jpg Wegmans Organic - Organic growth A primary objective was the need for competitive shelf presence as Wegmans Organic joined national-brand products throughout the store. The design system also had to adapt to every style of product packaging. The resulting branding system we delivered included the Organic logotype design, a custom secondary graphics, integration of the Wegmans swirl graphic, color palette recommendations along with design standards to guide future applications.   http://www.phildaggar.com/ethics-review daily 0.75 2016-09-14 https://images.squarespace-cdn.com/content/v1/57d8103cd1758e771adc5aba/1473816998086-EGIIWD19DEPAJORAXE3V/BWC_Promo_WegTea.jpg Wegmans Organic Tea https://images.squarespace-cdn.com/content/v1/57d8103cd1758e771adc5aba/1473816998086-EGIIWD19DEPAJORAXE3V/BWC_Promo_WegTea.jpg Wegmans Organic Tea http://www.phildaggar.com/bwc-self-promotion daily 0.75 2016-09-14 https://images.squarespace-cdn.com/content/v1/57d8103cd1758e771adc5aba/1473828234851-EF37CWE23OET0670PBA1/BWCMailers41.jpg BWC Self Promotion https://images.squarespace-cdn.com/content/v1/57d8103cd1758e771adc5aba/1473828234851-EF37CWE23OET0670PBA1/BWCMailers41.jpg BWC Self Promotion http://www.phildaggar.com/kipp-harbor-times daily 0.75 2016-09-14 https://images.squarespace-cdn.com/content/v1/57d8103cd1758e771adc5aba/1473784608759-OA5TNBT56LIZCP5DG8KU/SpectracomReduced.jpg Spectracom brand refresh - Essential Ingenuity CREATIVE DIRECTION | ART DIRECTION | PROJECT MANAGEMENT Spectracom's engaging new position was born from their unique ability to collaborate with clients on highly complex GPS-based technology challenges on a meaningful level. This new positioning is reflected in the design and messaging throughout the web site and within collateral materials such as the new "platform" brochures that focus on Spectracom's configurable technology and services. https://images.squarespace-cdn.com/content/v1/57d8103cd1758e771adc5aba/1473784608759-OA5TNBT56LIZCP5DG8KU/SpectracomReduced.jpg Spectracom brand refresh - Essential Ingenuity CREATIVE DIRECTION | ART DIRECTION | PROJECT MANAGEMENT Spectracom's engaging new position was born from their unique ability to collaborate with clients on highly complex GPS-based technology challenges on a meaningful level. This new positioning is reflected in the design and messaging throughout the web site and within collateral materials such as the new "platform" brochures that focus on Spectracom's configurable technology and services. https://images.squarespace-cdn.com/content/v1/57d8103cd1758e771adc5aba/1473793021917-Y53WG8UOJ2JR3JQFU9GE/Spctrcm_Logo_3D_BLUE.jpg Spectracom brand refresh - The test of time Originally designed in 2001, this is the third generation of Spectracom's logo. Since it's inception in the 1972, the company's core capabilities have been built around it's expertise in GPS technology and time synchronization. The logo mark is inspired by an object in orbit – a planet or satellite. Through iterations, the identity has stayed fresh and relevant via typographic updates and most recently, the addition of the dimensional effect on the mark. This mark has proven to be so successful that it inspired the identity for the French-owned parent company and other subsidiaries. https://images.squarespace-cdn.com/content/v1/57d8103cd1758e771adc5aba/1473883419619-EEC6LM0MBOOY0VNTS28O/SpectracomSite.jpg Spectracom brand refresh - spectracom.com CREATIVE DIRECTION | MESSAGING | BRAND OVERSIGHT In contrast with previous product-centric iterations of Spectracom's website, the new sight is solutions- and value-focused. The site positions Spectracom as an innovative, collaborative market leader with expertise across a broad range of GPS dependent markets. https://images.squarespace-cdn.com/content/v1/57d8103cd1758e771adc5aba/1473785217592-V84V1AW2UMSPP5ZMJUII/GPSworld_GSGAd.jpg Spectracom brand refresh - Focused campaigns The 64-channel GSG 6-Series GPS simulator is a powerful tool for those developing GPS applications. The print and digital ad campaign drives awareness and sales of this highly-competitive offering from Spectracom. https://images.squarespace-cdn.com/content/v1/57d8103cd1758e771adc5aba/1473792259639-1YLBJHVKDNCIU43IXVO6/image-asset.jpeg Spectracom brand refresh - Testing Resiliency to GPS Spoofing Attacks As a leader in the GPS testing market, Spectracom is at the forefront of GPS applications. This role positions them as an educator as well as solutions provider. This video was created to help engineers understand the significant difference between signal jamming and signal spoofing, Spoofing allows the perpetrator to take over control of GPS enabled devices. Spectracom offers a testing system that empowers engineers to test and protect their GPS-dependent devices. https://images.squarespace-cdn.com/content/v1/57d8103cd1758e771adc5aba/1473792941898-JVEUTZ9P95LRNPC64Y0Y/Spctrcm_Logo_3D_BLUE.jpg Spectracom brand refresh http://www.phildaggar.com/maplewood daily 0.75 2016-09-14 https://images.squarespace-cdn.com/content/v1/57d8103cd1758e771adc5aba/1473891726030-Q5DIXWSINEXVNC3XMLYL/Maplewood_1500.jpg The Maplewood https://images.squarespace-cdn.com/content/v1/57d8103cd1758e771adc5aba/1473891726030-Q5DIXWSINEXVNC3XMLYL/Maplewood_1500.jpg The Maplewood https://images.squarespace-cdn.com/content/v1/57d8103cd1758e771adc5aba/1473804784218-XGAQH1Y3FD19HZ5A46NH/Maplewood_logo_outline_LoRes.jpg The Maplewood LOGO DESIGN | TAGLINE DEVELOPMENT Maplewood wanted to reinforce it resort-like ambience and service with a brand identity that conveyed understated elegance and sophistication. The script "A" speaks to the Maplewood difference and the class A experience. "Distinctly Different" summarizes Maplewood's "Special" position.   http://www.phildaggar.com/branding daily 0.75 2016-09-14 https://images.squarespace-cdn.com/content/v1/57d8103cd1758e771adc5aba/1473825305460-TBKTZH4KYE7UUY4PO94D/Euco.jpg Company and Product Branding - Euco health management app logo COLLABORATIVE WORKSHOP | NAMING | CREATIVE DIRECTION The naming and design process started with collaborative sessions in which key stakeholders could share their insights regarding the product, the market, target customer and competitors. we explored a wide range of naming directions rangingfrom the evocative to the descriptive to value oriented names. The winning name “Euco” is a derivation of “Eucommia,” a Chinese tree known for its medical benefits. The design exploration focused on conveying positive progress with an appropriate blend of technical savy and a user friendly experience. https://images.squarespace-cdn.com/content/v1/57d8103cd1758e771adc5aba/1473827336340-VBEN1K2ZWJLWK5WIXFF9/Spectracom.jpg Company and Product Branding - Spectracom Logo CONCEPT | DESIGN | CREATIVE DIRECTION This is the third-generation brand identity. Spectracom is a technology company with a 40+ year history whose product and service offering has always been built around their GPS expertise. In 1998, the first generation of this identity was designed. The logo mark conveys the idea of an object in orbit. In the 90’s, Spectracom’s claim to fame was technology that provided GPS-based time reference for both business and public safety applications. Even then, there was a strong strategy to leverage their GPS expertise to win emerging, diverse, GPS-dependent markets which now include defense, financial/stock trading, Mobile communications to name a few.   https://images.squarespace-cdn.com/content/v1/57d8103cd1758e771adc5aba/1473892385458-UX41IK1TF7RAKSP13W94/FiveStarLogo_2C_tag.jpg Company and Product Branding - Five Star Bank STRATEGY DEVELOPMENT | CREATIVE DIRECTION Originally designed for Five Star Bank’s holding company and its five distinct community banks, the star logo is designed to represent three specific value propositions that the banking system offers. 1. Vision/navigation... looking ahead, as in the star often depicted on a compass or map rose graphic. 2. Community: the star as seen in traditional motifs such as quilts and other symbols of home and community 3. Prosperity: The star as seen gracing the sides of the barns of thriving farms. More recently, the five banks were consolidated into today's Five Star Bank. With its ongoing growth and acquisition, the visual branding system has successfully grown with the company for nearly fifteen years. It allows new acquisitions to maintain their own valued identity while becoming part of a more capability-rich system. https://images.squarespace-cdn.com/content/v1/57d8103cd1758e771adc5aba/1473826806034-G72IEGUJVCYF4RQFAJIH/LavaShieldLogo.jpg Company and Product Branding - Lavashield protective purge guard logo NAMING | CREATIVE DIRECTION LavaShield is a first-of-its-kind product designed by Shuman Plastics, Inc. In the plastics molding industry, “purging” is a key process that cleans the molding machines and prepares them for the next run. It involves feeding molten cleaning agents through the equipment to eliminate contaminants. Its a process, that if handled incorrectly, can be dangerous for the operator and the environment. Shuman identified their target market as the machine operators and their foreman. The demographic description identified them as being rugged, straight talking, hard workers. They have outside interests such as motorcycles, trucks, hunting, fishing, etc. – they’re tough. With the target in mind, we delved into a naming and brand identity process that would produce an evocative name which would appeal to the target’s values while describing the products function. https://images.squarespace-cdn.com/content/v1/57d8103cd1758e771adc5aba/1473826864138-4GLSGFZO2TOQ68VD548P/innovations_logo+copy.jpg Company and Product Branding - Innovations logo CREATIVE DIRECTION | DESIGN | TAGLINE https://images.squarespace-cdn.com/content/v1/57d8103cd1758e771adc5aba/1473826839762-PHU7A6NL58KIAY5A0U41/kg%2Bco+Logos.jpg Company and Product Branding - Kroner, Gamble + Company branding system CREATIVE DIRECTION | DESIGN kroner, gamble and company, a visionary accounting firm prides itself in providing its professional capability within an engaging client experience. Their aspiration was for a branding system that represented their deep skill balanced against their energetic, positive way of doing business. They wanted to bring some of the advertising agency attitude to the accounting industry. The branding system is powered by four vibrant colors. To encourage creative energy, each staff member has their personalized stationery and business cards printed in four different color combinations. Staff is encouraged to mix and match all the colors when corresponding. https://images.squarespace-cdn.com/content/v1/57d8103cd1758e771adc5aba/1473827049188-HQTK3KNHNIYXKGLYVTY8/DraperyIndustries+logo.jpg Company and Product Branding - Drapery Industries Logo DESIGN Drapery Industries, a regional powerhouse in the commercial window treatment market, is unique in that it is vertically integrated providing design, manufacturing, installation and service. This vertical integration is a strong differentiator for their target market which includes Architects, Interior Designers and Facilities Managers. The sophisticated, aesthetically pleasing logo type is an effective representation of the company and its offering. https://images.squarespace-cdn.com/content/v1/57d8103cd1758e771adc5aba/1473827066830-V190GIJ7T9HIN5MIIBAR/BlueshadeLogo.jpg Company and Product Branding - Blueshade CREATIVE DIRECTION Drapery Industries. Inc., (above) commissioned the visual branding of their environmentally-focused line of window treatments. Blueshade® products are made from environmentally-friendly materials that provide significant energy efficiency benefits. https://images.squarespace-cdn.com/content/v1/57d8103cd1758e771adc5aba/1473892479704-0F6RLZVN5G8UHY39VQZA/FiveStarLogo_2C_tag.jpg Company and Product Branding - Five Star Bank branding system STRATEGY DEVELOPMENT | CREATIVE DIRECTION Originally designed for Five Star Bank’s holding company and its five distinct community banks, the star logo is designed to represent three specific value propositions that the banking system offers. 1. Vision/navigation... looking ahead, as in the star often depicted on a compass or map rose graphic. 2. Community: the star as seen in traditional motifs such as quilts and other symbols of home and community 3. Prosperity: The star as seen gracing the sides of the barns of thriving farms. More recently, the five banks were consolidated into today's Five Star Bank. With its ongoing growth and acquisition, the visual branding system has successfully grown with the company for nearly fifteen years. It allows new acquisitions to maintain their own valued identity while becoming part of a more capability-rich system. http://www.phildaggar.com/wegmans-bbq daily 0.75 2016-09-14 https://images.squarespace-cdn.com/content/v1/57d8103cd1758e771adc5aba/1473891578767-LHSK5XE046P12XTEBHBS/BWC_BBQ_slide.jpg Wegmans BBQ - A design system with shelf presence The character of the particular BBQ sauce flavor inspires each labels' background textures and color schemes. A bold, easy-to-execute type treatment brings drama to the flavor name and acts as a stylistic unifier across the SKUs. Photo-realistic illustrations of the all-natural ingredients engage the appetite. This design system was also adapted to the sauce-inspired BBQ potato chip line. https://images.squarespace-cdn.com/content/v1/57d8103cd1758e771adc5aba/1473891578767-LHSK5XE046P12XTEBHBS/BWC_BBQ_slide.jpg Wegmans BBQ - A design system with shelf presence The character of the particular BBQ sauce flavor inspires each labels' background textures and color schemes. A bold, easy-to-execute type treatment brings drama to the flavor name and acts as a stylistic unifier across the SKUs. Photo-realistic illustrations of the all-natural ingredients engage the appetite. This design system was also adapted to the sauce-inspired BBQ potato chip line. http://www.phildaggar.com/innovations-by-vp daily 0.75 2016-09-14 https://images.squarespace-cdn.com/content/v1/57d8103cd1758e771adc5aba/1473882006299-QVKAOIAAIWYDSMEZ6BX9/innovations_logo+copy.jpg Innovations by VP - Innovating in more ways than one The branding system and tagline are designed to emphasize how VP Supply's "Innovations" Kitchen & Bath show rooms do things better that the competition. https://images.squarespace-cdn.com/content/v1/57d8103cd1758e771adc5aba/1473882006299-QVKAOIAAIWYDSMEZ6BX9/innovations_logo+copy.jpg Innovations by VP - Innovating in more ways than one The branding system and tagline are designed to emphasize how VP Supply's "Innovations" Kitchen & Bath show rooms do things better that the competition. https://images.squarespace-cdn.com/content/v1/57d8103cd1758e771adc5aba/1473882100768-NQ101HOLEUBG4GS9OHGB/InnovationsSite.jpg Innovations by VP - InbyVP.com Built to inspire, the new generation of innovations site is designed to feature imagery. Photos of beautiful product and actual Innovations customer projects help the user imagine the possibilities for their home. The site also offers tools to guide them through the design and remodeling process. http://www.phildaggar.com/steubenspot daily 0.75 2016-09-14 https://images.squarespace-cdn.com/content/v1/57d8103cd1758e771adc5aba/1473778730824-JKZ7C50TH890L0KYNV1X/StuebenCommercialStart.png Steuben Trust :30 Spot https://images.squarespace-cdn.com/content/v1/57d8103cd1758e771adc5aba/1473778730824-JKZ7C50TH890L0KYNV1X/StuebenCommercialStart.png Steuben Trust :30 Spot https://images.squarespace-cdn.com/content/v1/57d8103cd1758e771adc5aba/1473779442639-1U5S7DPJBZIQ26AOBOFX/StuebenCommercial2.png Steuben Trust :30 Spot https://images.squarespace-cdn.com/content/v1/57d8103cd1758e771adc5aba/1473779475311-KK6JSCZNK9479UCIHPEB/StuebenCommercialcopy.png Steuben Trust :30 Spot https://images.squarespace-cdn.com/content/v1/57d8103cd1758e771adc5aba/1473782095620-LQHT1WD2QV8RPPLJ70WQ/StuebenCommercial3.png Steuben Trust :30 Spot CONCEPT | CREATIVE DIRECTION | TEAM MANAGEMENT Working closely with the bank's marketing staff along with internal and external creative team members, this commercial delivered beyond client expectations. It went on to inspire a successful series of print ads and in-branch collateral.   https://images.squarespace-cdn.com/content/v1/57d8103cd1758e771adc5aba/1473795593301-VWAML8SY7RTANACQBNGD/image-asset.jpeg Steuben Trust :30 Spot http://www.phildaggar.com/resume daily 0.75 2016-09-15 http://www.phildaggar.com/contact daily 0.75 2016-09-15 http://www.phildaggar.com/block-test daily 0.75 2025-05-12